Mind Gym
Change at the speed of life
MindGym are an industry-leading behavioural science organisation partnering with global businesses.
Following a brand refresh by Pentagram, I helped MindGym refine their design system and implement the new identity across various channels, in particular, their annual reports and respected white papers.
I loved creating the numerous typographic “typogram” key visuals that highlight important subject matter throughout.
The content is balanced with intimate, gestural photography by Meara Kallista.
Role: Design Director
Responsibilities:
– Literature design
– Annual report design
– Illustration
Credits:
Photography: Meara Kallista
Creative Director: Henry Proudlove
