Mind Gym

Change at the speed of life

MindGym are an industry-leading behavioural science organisation partnering with global businesses.

Following a brand refresh by Pentagram, I helped MindGym refine their design system and implement the new identity across various channels, in particular, their annual reports and respected white papers.

I loved creating the numerous typographic “typogram” key visuals that highlight important subject matter throughout.

The content is balanced with intimate, gestural photography by Meara Kallista.

- Literature design
- Annual report design
- Illustration

Photography: Meara Kallista
Creative Director: Henry Proudlove


Whenever I have a brand design challenge to take on, Maxwell is the first person I call. He delivers thoughtful, polished and creative work. I know that I can trust him to take ownership of projects and drive the design direction forwards. Always a pleasure Maxwell, looking forward to the next time we work together.

Henry Proudlove
Product design principal, MindGym