Loah Beer Co.
Beer meets balance
Loah is a low-alcohol beer brand looking to connect with a health-conscious audience. Art direction and messaging focuses on those pursuing wellness, balance and fulfilment in their busy lives.
Packaging is confidently minimal, to stand out from the wild, multi-colour world of craft beer.
The logo takes inspiration from Robert Indiana’s iconic LOVE artworks.
Role: Lead designer
Agency: ico design
Responsibilities:
– Naming
– Brand identity
– Website design
– Investor deck
– Art direction
Credits:
Photography: Igor Emmerich
Creative Director: Vivek Bhatia
Copy: Tom Hoare
