Everway are a global software company creating solutions that drive better outcomes in education, work and life.

Everway wanted their new brand to communicate how they champion and empower those across the Neurodiversity spectrum. A spectral infinity loop has become a recognised symbol for this demographic, so this informed the key elements of the new visual indentity.

A black and white primary palette embodies the accessible principles of the organisation, as well as providing a robust backdrop for their growing portfolio of products, not to mention helping the vibrant Everway loop to pop.

The visual identity was conceived and delivered within a tight seven week period, with the assistance of Everway’s head of design and a strategist.